Which brand of toilet paper is best?
Matthew Perez
Updated on April 05, 2026
Which brand of toilet paper is best?
These are the best toilet papers we tested ranked, in order:
- Charmin Ultra Strong.
- Quilted Northern Ultra Plush.
- Cottonelle Ultra ComfortCare.
- Great Value Ultra Strong (Walmart)
- 365 Everyday Value 100% Recycled (Whole Foods)
- Angel Soft Toilet Paper.
- Up & Up Soft & Strong.
- Scott 1000.
What was cashmere toilet paper called?
Cottonelle
‘We wanted to do a slow evolution. ‘ She took a cautious, three-phase approach to the transition, beginning with a 2004 campaign announcing the brand was changing its name to Cashmere, followed by the name change itself in 2005. Finally, in 2006, they took the name ‘Cottonelle’ off the packaging altogether.
Who makes cashmere toilet paper?
Kruger Products L.P.
Cashmere, Canada’s best-selling toilet paper is made by Kruger Products L.P. Kruger Products is a third-generation Canadian family business that has an over 100-year history in Canada. Kruger’s leading brands are made in Canada, by Canadians for Canadians.
How do you compare toilet paper?
Always calculate price per square foot. Since price per roll varies greatly by brand, the best way to calculate the price is per square foot. To do this, take the price of the toilet paper and divide by the total square feet, which is usually listed right on the package.
Is Cottonelle the same as cashmere?
Ms. Marcus is corporate vice-president, marketing, for Kruger Products Ltd., and as such the executive who has led the rebranding of Cottonelle bathroom tissue in Canada to what we know today as Cashmere, the top-selling brand in the country’s $740-million bathroom tissue market.
What was toilet paper originally?
Therapeutic Paper
1857: New Yorker Joseph Gayetty introduced the first packaged Toilet Tissue in the United States. It was named “Therapeutic Paper” and served as a medical paper.
Is Cottonelle toilet paper made in Canada?
Charmin, Scott and Cottonelle are the big U.S. brands for toilet paper products, but there are Canadian options. One is Cascades, a Quebec-based tissue paper manufacturer, which operates several plants within the province and Ontario.
What is the cheapest way to buy toilet paper?
Warehouse Memberships. Sam’s and Costco are the cheapest toilet papers but if you are paying for a membership it’s not worth a membership just for buying toilet paper.
Is there a way to compare toilet paper rolls?
We can’t compare roll-for-roll because roll sizes vary from one manufacturer to another. Companies offer double rolls, jumbo rolls or even 1000-sheet rolls. What’s more, there is no standardized size for a sheet. And to make things even more confusing, rolls vary in layers between single-ply and 2-ply.
How to calculate and compare toilet paper prices?
And to make things even more confusing, rolls vary in layers between single-ply and 2-ply. UNIT PRICING. The price per square foot for thick (two-ply) or thin (one-ply) toilet paper is the most reliable method for comparing prices.
Which is the best brand of toilet paper to buy?
The number of sheets per roll can vary widely, which means a 4 pack of one brand can be a better value than an 8 pack of another brand. These hover between 50 cents and a dollar per roll. Expensive: Ultra-premium toilet paper can be two-ply, or even three-ply, which translates into additional absorbency and user comfort.
What’s the difference between toilet paper and bath tissue?
Because of the higher quality of paper, consumers tend to use fewer sheets of premium bath tissue per visit — a dollar or more per roll. The actual number of sheets per roll can vary widely from brand to brand, so consumers should look for total square footage on the packaging.
Which is better toilet paper or toilet tissue?
Toilet paper, bathroom tissue, or simply TP—whatever you dub it, the bathroom staple is today’s unavoidable expense for nature’s call. And in a sea of plys and claims of “super-absorbent” or “ultra-durable,” some stack above the rest to offer the most bang for your roll.
Which is the cheapest brand of toilet paper to buy?
For an option that cuts down trips to the store, Angel Soft’s bulk choice offers 48 double rolls at a cost of only 76 cents each. It’s a strong, economical brand for larger households and has direct shipping available online, bringing the bulk to your doorstep rather than forcing a parking lot trek. To buy: $10 for 12 rolls; walmart.com.
Which is the best brand of Charmin toilet paper?
Although the Ultra Strong roll from Charmin is more heavy duty, extended use made it clear that the supreme comfort of the Ultra Soft is more important. In our objective testing process, Charmin Ultra Soft wasn’t perfectly durable, but it was pretty close—and thankfully it didn’t tear during use.
Why did Procter and Gamble reduce the number of sheets of toilet paper?
Procter & Gamble’s customer rep told us that reducing the number of sheets actually enabled the company to improve the quality of its flagship Charmin TP. The newer version is more flexible than previous ones, the rep said, and consumers should need much less.