Why is the cow laughing?
James Austin
Updated on April 03, 2026
Why is the cow laughing?
Where does The Laughing Cow® name come from? During World War I, trucks carrying meat to the French front lines carried the logo of a cow drawn by Benjamin Rabier. After the war, Léon Bel used a version of this cow to adorn his boxes of cheese in a round box and called it La Vache qui rit® (The Laughing Cow®).
What is The Laughing Cow called?
La Vache qui Rit
The Laughing Cow
| La Vache qui Rit (The Laughing Cow) | |
|---|---|
| Source of milk | Cow (Vache) |
| Pasteurized | Yes |
| Texture | Semi-soft |
| Aging time | Made from aged cheeses, but not aged itself |
What happened to The Laughing Cow?
The Laughing Cow is known for its wedge-shaped cheese snacks, and has committed in 2020 to evolve them with more flavor, more nutrition, new packaging and a new brand purpose. The new recipe contains more calcium and protein per wedge.
Does Laughing Cow expire?
Laughing Cow in foil wrappers can last 6 months. With degraded taste. However, cheese that is wax sealed, like good cheddar, can be stored on the shelf for 10+ years.
Is Laughing Cow healthy?
Laughing Cow isn’t bad for you in moderation – but other than its high amount of calcium – it isn’t good for you either. After a few wedges, the benefit of calcium will not be greater than the risk of large amounts of saturated fats and sodium.
Can Laughing Cow cheese go bad?
What makes a Laughing Cow cheese Laughing Cow?
What is in The Laughing Cow cheese? The Laughing Cow cheese is made by mixing milk powder (which is blended with water to bring it back to milk), cheeses and butter with emulsifying salts. The emulsifying salts simply play the same role as the citrate in Fondue Savoyarde, stopping separation and creating a lovely creamy texture.
What did Leon Bel call the Laughing Cow?
After the war, Léon Bel used a version of this cow to adorn his boxes of cheese in a round box and called it La Vache qui rit® (The Laughing Cow®). Today, The Laughing Cow® cheeses are sold all over the world. Is your cheese made with real milk? Yes, the cheeses used to make TLC are made with 100% real cow’s milk.
Why was the Laughing Cow on the side of the truck?
Rabier had depicted a laughing cow on the side of the troop’s transport trucks, accompanied by the word “Wachkyrie”. This was intended as a lampoon of the Germans’ supply trucks decorated with the Valkyries – female figures in Norse mythology who decide the fate of those who live or die in battle.
What kind of earrings does a laughing cow wear?
The Laughing Cow is red and white and jovial, and is almost always depicted wearing earrings that look like the round boxes the cheese comes in (an example of the Droste effect ). On April 16, 1921, Léon Bel trademarked his brand, called La Vache qui rit, in France.
Who is the founder of the Laughing Cow?
The Laughing Cow is a creamy cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking. Leon Bel, the founder, changes the logo to a red cow with earrings!
What kind of cheese is the Laughing Cow?
The Laughing Cow is a creamy cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking.
Rabier had depicted a laughing cow on the side of the troop’s transport trucks, accompanied by the word “Wachkyrie”. This was intended as a lampoon of the Germans’ supply trucks decorated with the Valkyries – female figures in Norse mythology who decide the fate of those who live or die in battle.
After the war, Léon Bel used a version of this cow to adorn his boxes of cheese in a round box and called it La Vache qui rit® (The Laughing Cow®). Today, The Laughing Cow® cheeses are sold all over the world. Is your cheese made with real milk? Yes, the cheeses used to make TLC are made with 100% real cow’s milk.
